Linking words of advice...
Let me tell you what you do not do: do not buy text
links with your website name. That's as bad as
putting your website name in your title tag. When you buy the text
links, what you want to use is the key word/phrase that you are
optimizing for!
You see, to Google it isn't only that you have the link pointing to your
site, but also what the text of the link says. So if we are optimizing
for "dog training," then we want our text links to say
"dog training."
Not only that, but Google uses a variety of factors in determining your
Page Rank (and therefore the rank you get in search results). Some of
those factors include:
-
Which websites
link to you.
-
The Page Rank of the website linking to you.
-
The anchor text used in the link linking to you.
-
Whether or not the websites linking to you are
deemed by Google as authority websites.
It is true that precious few sites with a PR 7 or higher
are not thought of as authority websites, but there are some.
At this point it is time to put our black clothing back on. It's time to
go "stealing" our way into the top spot. What you want to do
is, once again, bring up the search results for the term you are
optimizing on. In our case, that's "dog training."
Open up a new window, also to Google. Now you want to type in
"link:" and then the URL
from the number one site. The results you get will tell you who is
linking to that site.
You want to be linked from those sites as well. In other words, you are
going to take what is working for that number one site and go one
step better.
Here are some things to notice about our dog training example. First,
the site is set up to obviously be an authority site. Second, notice
who is linking to them and what link text is being used.
You want to make sure that your own site will be viewed as an authority
website (which means plenty of content), and you want links to your
website to say only "dog training" (or whatever your
key phrase is). In other words, when you purchase your text links, you
want the links to be on the phrase "dog training," and that's
it.
Whenever possible, you want your site to be linked to from the same
websites that the number one site is being linked to ... and then
be linked to by a few others as well. In other words, you're going to
"steal" who's linking to them -- become linked by those folks
yourself -- and then get linked to by several other folks too!
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