Website Developers in Denver

Top Search Engine Ranking

Top ranking websites don't just "happen" - The search engine algorithms that govern the website rankings change monthly on many search engines. It is important to set up your website in a particular manner in order for the search engines to find and rank your website.

Make sure you Don't do the following SEO 101 blackhat tricks:

Creation of numerous sub promotion or "doorway" pages which simply point back to the main site
Visible text keyword stacking
Invisible or "same color as background" keyword stacking
Use of unrelated keywords
Use of invisible or unseen hyperlinks
Extremely long Title or description tags.
Duplication of Title or description tags
Keyword stacking in "Alt Image" Tags
Creation of "Phantom Pixel" - very small or "invisible" images for keyword "Alt Image" tags

Spamming the search engines is bad. You can count on eventually getting caught, and the search engines won't give your money back.

Enough said about what not to do.

Not only is it our job to call upon our knowledge of the latest technology to rank your website, it's our job to make sure you don't get blacklisted on the search engines. Your website can be blacklisted if you're caught spamming the search engines. Even if you previously have been blacklisted, don't give your old website the heave-HO! Some search engines will give you another chance if you (or your webmaster) are a first time offender and you earnestly want to make things right.

What if you already have a website?

Not a problem. There's almost always room to improve. Ask us for a free website consultation.

Why are we different from other search engine optimization companies? We have a money back guarantee on our search engine optimization fees.

THE POWERFUL, UGLY WEBSITE CONCEPT

Have you ever seen an ugly, text intensive website that ranks at or near the top of the search engines? That's not by chance. You see, search engines can't "read" graphics or photos, nor can most of them read programming languages other than html. Those facts are just the beginning of the big search engine picture.

Your website doesn't have to be ugly to be effective. We base our business on creating nice looking, professional websites that rank highly on the search engines.

FLASH....

Many website developers will create dynamic flash presentations on your homepage that won't tell the search engines anything about your website. Not to mention... how many times have you had to hit the "skip intro" button on a flash page so that you could get to the real content?

You can have a flash website which means your entire website is done up in flash webpages OR you can simply have flash graphics on your website. The latter being an easier way to search engine optimize your website if you must use flash.

If you must hurt your website with flash webpages, here is pretty much the only way to get the search engines to find content on your pages:

Simply put, every link into your website should be a text link with your main keywords in it. Also use meta tags. I've read over and over again that meta tags are no longer being used by search engines. But the rule of thumb is that there is no rule of thumb. Be consistent in your webpage setup. Never leave any basic SEO practices out of your webpage as you never know when they will be indexing new or old page constituents.

Search Engine Optimization

Search Engine Optimization (or SEO) is the profession of targeting websites for the top of the search engines . It is surprising how many website developers know nothing about marketing websites by search engine optimization.

Search engine optimization actually begins at the planning stage. A search engine optimized website plan includes a combination of domain name selection, website hosting location and keywords placed strategically throughout your website. That's only scratching the surface of SEO, but that's what you will need to know in order to work with your website developer on your website project. The most important part of search engine optimization is keeping your website relevant to your main theme and valuable to your target market.

What directories feed what search engines? It's not a guessing game. We keep up with the latest trends and changes the search engine results are displaying. If you want a high performance website that ranks on the first page of the search engines, don't just leave it to chance.

The facts about Domain Names and How to Select your Domain Name
The robots.txt file
A Search Engine Ready Website
Increase website traffic by getting listed in directories
Selecting Keywords
Keyword Optimization Guide
Meta Tags and How to Build Them
What are Search Engines and how do they Work?
Generating Link Popularity

Links to things that make money.

This software looks really good. The software builds a fully customizable Web site that features your choice of dozens, hundreds or even thousands of Amazon.com products in an attractive online catalog format.

You sign up as an Amazon affiliate (no cost to become an affiliate) and earn up to 10% of each sales. Amazon handles all shopping cart, credit card, product shipping, etc. ... all you do is link to their products (supposedly in "minutes" using this tool).

The application is available in a free version (they get 10% of your sales) or a $99 paid version (you keep all the proceeds).

Note that you can use this on a unlimited number of sites at no additional charge.

Go here for details:      http://www.associate-o-matic.com/

To truly appreciate the power of this script, look at some of the sample customer sites here:

     http://www.associate-o-matic.com/customers.html

These sites are particularly good:

     http://www.protoolstore.com/
     http://www.dvdpulse.net/
     http://www.upmyalley.us/home
     http://www.caribbeantravelbooks.com/

Note that the majority of these sample sites also have Google AdSense link for a double income opportunity. I'm sure all the Amazon content helps to draw site visitors and helps SE placement.

1. The right click distance can improve your search engine rankings

If you read this newsletter regularly, you will know that there are many factors that can influence the ranking of a web page on search engines. A factor that is overlooked by many webmasters is the click distance.

What is click distance?

Click distance is the number of clicks it takes to get to a web page from the home page of your web site. If you need 5 clicks from your home page to go to page A and 2 clicks from you home page to get to page B then page B has a smaller click distance than page A.

Why is click distance important?

Some search engines (including Google) seem to take click distance into account when calculating the ranking of web pages. The lower the click distance, the more value is given to a web page.

In addition to the click distance, some search engines might also take the directory structure into account.

A web page with the URL www.example.com/page.htm is considered more important than a page with a URL that points to a sub directory: www.example.com/here/there/whereever/page.htm

How can you influence the click distance on your web site?

It's likely that a clean site with less click distance gets better Google rankings than a site with a cluttered navigation.

An easy way to make every page of your web site available with at most two clicks is putting a sitemap link on every web page. Using Google's Sitemaps service doesn't help because it does not change the click distance of your web site. You have to put a normal sitemap on your web site.

If you use a normal sitemap on your web site then you don't have to participate in Google's Sitemaps program because Google will find all of your pages through your regular sitemap.

Are there official documents about click distance?

A MSN Search patent application with the title System and method for ranking search results using click distance contains further information about click distance and its possible effects on web page rankings.

Click distance is another factor that shows how important it is that search engines can find and parse your web pages quickly and easily. To make it as easy as possible for search engines to parse your pages, use our proven top 10 optimization tools for web

3rd of October 2006 Search Engine Facts of the Week

1. Six reasons why search engines ignore your web pages

Is your web site still not listed on search engines although you submitted it weeks ago? There are several reasons why search engines might ignore your web pages.

1. Check if search engines can read your web page content

Search engines use very simply software programs to index your web pages. A web page that looks great to the human eye can be totally meaningless to search engines.

If you have a great looking web site that is meaningless to search engines, you won't be able to achieve high search engine rankings with that web site - no matter how good and interesting your web site content is.

In general, search engines cannot see content that is presented in images (GIF, JPEG, PNG, etc.), Flash elements, JavaScript and other script languages or other multimedia file formats.

To find out how search engines see your web page, use a search engine spider simulator. The free IBP trial has a fully functional spider simulator that allows you to see your web pages through the eyes of a search engine.

2. Check if search engines can find your web pages

If your web page navigation is based on JavaScript then chances are that search engines cannot find your web pages. Most search engines don't follow JavaScript links and many search engines also don't follow image links.

To search engines, your web site can look like a one page site with hardly any content if you use JavaScript links. If you want to make sure that search engines can find all pages of your web site then use simple text links.

3. Check if your web server causes problems

It is very important that you choose a reliable hosting company. If your web server is down when search engines index your web pages then search engines cannot index your pages.

Some web hosts even change the web pages of their clients. They insert links to other web sites on the web pages of their clients and they only show these pages to search engine spiders.

Some web servers return an error message when a search engine spider wants to access a web page.

Again, the search engine spider simulator in the free IBP trial can help you to find out if your pages are returned correctly when search engines visit your web site.

4. Check if your web page content makes sense to search engines

It's important that you make the content of your web pages search engine ready. Search engines must be able to find out what your web pages are about.

If you put lots of keywords in your web page title, the meta tags and the body text of a web page then the web page will be somewhat relevant to many keywords.

If you want to get high rankings on search engines, then the web page must be very relevant to a search term. Use IBP's Top 10 Web Page Optimizer to optimize the content of your web pages so that they are highly relevant to your important search terms.

Only highly relevant web pages can get high search engine rankings.

5. Check if your web site has the right inbound links

Some webmasters still believe that search engines will list their web sites if they just submit it. That's not the case. Many search engines require at least one inbound link before they list a web site.

In addition, the big search engines also rank web pages based on the number and quality of the inbound links. Use IBP's Top 10 Inbound Link Optimizer to find out how inbound links influence the position of the top 10 pages on Google.

6. Check if your web pages contain spam elements

A single spam element can destroy all of your SEO work. If you use hidden text or other spam elements on your web page then many search engines won't list your web site, no matter how great its content might be.

If you use white text on a white background, text in invisible CSS elements or similar elements that might be interpreted as spam then you should remove these elements as soon as possible. It will be difficult to get high rankings if your web pages contain spam elements.

Submitting your web site to search engines is not enough. If you want to get high rankings you must make sure that search engine spiders can access your web pages without problems.

In addition, search engine spiders must find the right content on your web pages and your site must have enough inbound links.

2. Search engine news of the week

Google releases SearchMash.com

Google has just released a new web site that doesn't show the Google logo: SearchMash.com. It seems that Google plans to test user interface ideas on that site.

The privacy policy of SearchMash.com reveals that it is a Google site.

New search-engine input: your face!

"A search engine that scans faces to find matches will be unveiled at the end of the year by a Swedish mathematician."

Ask.com launches Ask Sponsored Listings 2.0

"Version 2.0 of Ask Sponsored Listings offers a range of new and enhanced capabilities that simplify the management of marketing campaigns, while improving visibility into campaign performance."

Search engine newslets

CFG.Search is a firefox extension that allows you to use Google without sending cookies.
Google Maps shows a giant insect on a field in Germany.
N.Y. Google office takes up a block.
Google buys garage where empire began.
Yahoo and Hewlett-Packard sign search engine agreement.
A new search engine rewards users with prizes.
Costumzee.com is a search engine for halloween costumes.
Google extends Google transit.
Read an official Google statement about copyright.
Ask.com updates weather and earthquake information.